FAQs
What Makes a Good Deal?
This is a tough question because wine is a very subjective topic. We could show you wine industry infographics and charts that map out pricing, ratings and everything else that gets factored into creating a good wine deal. But, this data only partially tells the story.
Depending on your depth of wine knowledge, your likes and dislikes, and the qualities you value in a wine, one man’s junk is another’s treasure, as the saying goes. What people consider a deal, in general, differs from person to person.
So, as a rule of thumb, here are the five main qualities we consider when gauging the value of a wine deal...
![]()
Discount
Obviously a larger discount is generally preferable to a smaller one, but even a small discount on some wines can be great if they are hard to find.
![]()
Rating
The wine rating tells you the relative quality of the wine, across several factors, as determined by experts such as Wine Spectator, Wine Advocate, and Wine Enthusiast. A highly-rated wine at a heavy discount can safely be consider a good deal. A poorly-rated wine, at a heavy discount is not as easily defined. Etc.
![]()
Scarcity
Any time a scarcely available, highly-rated wine is sold at a discount (of any amount), we tend to consider it a good deal. The harder a wine is to get, the more value we place on it when we do.
![]()
Winery
Depending on how closely you pay attention to the different wineries, the wine’s origins may factor into the value you place on the deal. A great winery may be weighted more heavily, in your estimation, than scarcity and discount. Or it may not be weighted at all.
![]()
Enjoyment
Remember that the joy you experience drinking a wine is one of the most valuable factors. Whether it’s a casual glass of wine while cooking dinner, a bottle at a dinner party, or just a drink on a lazy Sunday, the experience and value of discovery contributes to the value you place on the deal.
Of course,
there are several other factors that may influence your opinion of a wine deal.
It’s ultimately up to you to decide which of these factors are most important. When you make your selections, make them your way, not anyone else’s.

